Prostore® - Built for the AI Era

How ProStore® turns your data into your strategic advantage.

Online visibility in the new AI era means that your content quality matters much more than your ad budget. The days of just throwing money at Meta to get customers are numbered. Your products need to be findable and searchable through detailed, structured information that AI can digest and present to customers. To remain visible online, you now need to write clear, detailed product descriptions that explain why your product deserves to exist, and to give AI platforms something substantial to index.

Alert for Business Owners

AI is changing the world of search. This is currently a risk to your business if you’re not taking action already.

If you’re investing in SEO but are seeing your clicks falling fast, this is AI manifesting itself already. But don’t despair. Research has shown that, while AI is starting to play a part in the shopping journey, things certainly aren’t ending there. AI search is actually layering nicely on top of Google, demonstrating that people aren’t abandoning traditional search, they’re using AI alongside Google to dig deeper and validate information before converting.

SEO still remains a foundational discipline for digital visibility, but the evolution of search means that your search strategy must now be augmented with Answer Engine Optimization (AEO).

While the aim of SEO is to get pages to rank highly and drive clicks, AEO is the crucial layer that ensures your content is selected and cited as the clear, concise, and authoritative direct answer within zero-click and conversational search results from the likes of ChatGPT and Gemini etc.

The ProStore® methodology is a unified, two-part strategy. A robust SEO foundation to build trust and discoverability, paired with strategic AEO tactics like structured data and Q&A formatting to win immediate, high-value answer visibility within AI.

Only ProStore® gives you powerful SEO and AEO tools as standard, making sure you get AI ready 70% quicker… and always stay AI friendly in the future.

Things You Should Be Doing NOW!

To get your product listings ready for AI search, you need to think less about specific keywords and more about creating a rich, detailed profile for each product. AI search tries to understand a shopper’s intent, i.e. what they’re really looking for, not just the words they type.

Your goal is to give AI so much high quality information that it can confidently recommend your products for complex queries like “a pair of water skis for a 32 year old male that will help me learn the basics but that will also aid my progression” or “a pair of light waterproof women’s hiking boots that will be suitable for my 3 week trip to the Lake District in December”.

Our 3 steps to converting your product listings for great AI results.

Step 1

Cleanse all existing data and rewrite all descriptions with highly detailed AI friendly versions.

Step 2

Understand all common customer questions and concerns and add these to every product.

Step 3

Update and publish your entire product catalogue with the new high quality AI ready content.

How to Achieve This

Clean Up Your Product Info

Fix all typos, fill in all missing data elements, and standardise all attributes (e.g. make sure "L" and "Large" are the same). Clean data prevents AI from getting confused.

SCOPE: ALL PRODUCTS

Fix Outdated Descriptions

All descriptions that just say for example "Blue Wool Jumper, 100% Merino" need to be flagged for updating. AI wants to know what products are for so expects to be told all about a product's use, feel, and style.

SCOPE: ALL PRODUCTS

Create New Descriptions

Replace all outdated descriptions with for example "Stay warm on chilly autumn walks with this incredibly soft, 100% merino wool jumper. The deep navy blue is versatile enough for the office or a casual weekend outing. Its breathable knit ensures you're comfortable, not stuffy." This tells AI the product's context ("autumn walks", "office"), feel ("soft", "breathable"), and style ("versatile").

SCOPE: ALL PRODUCTS

Use High-Quality Images

AI doesn't just read text, it can actually see images too. A varied set of high quality photos provides critical context for your products. If it's a waterproof jacket, show it in the rain. If it's a cable park wakeboard, show it at a cable park. This visually tells AI the product's purpose.

SCOPE: ALL PRODUCTS

Replace Image ALT tags

Every one of your images needs to have a strong ALT tag. Use descriptions, not keywords, such as "woman wearing a cream and white ski jacket in a ski resort on a cold day").

SCOPE: ALL PRODUCTS

Complete All Attributes

This is the most powerful thing you can do. In your e-commerce platform, use every relevant field to precisely define your product. This is the easiest information for AI to understand. Ensure that all attributes are presented as lists on your website, not paragraphs of text.

SCOPE: ALL PRODUCTS

Leverage Product Reviews

Reviews are a goldmine for AI. They contain natural, honest language about how a product is used in the real world. A review that says, "These boots were perfect for my wet and windy holiday in Scotland" instantly creates a powerful connection for AI between your product and specific uses ("holiday") and conditions ("wet", "windy").

SCOPE: ALL PRODUCTS

Questions and Answers

Look at every one of your products and fully understand all of the questions and concerns that customers have when considering purchasing a product of this sort. List the concerns and give powerful, compelling answers to each.

SCOPE: ALL PRODUCTS

ProStore® Gets You AI-Ready 90% Faster

We’ve been studying AI closely since the first version of ChatGPT was released in 2022, and we continue to monitor progression and evolution every single day. As a result, we knew the scope of AI search readiness while designing ProStore® and are therefore well ahead of the curve in terms of AI productivity tools. We won’t be giving away all of our secrets here, but our bulk processing and AI features will make the move to AI readiness simple and stress-free for your business.

✓ Clean Up Your Product Info

Built-in ProStore® advanced tools make this task 90% more efficient than other platforms (and we're here to help you every step of the way).

✓ Fix Outdated Descriptions

Built-in ProStore® advanced tools make this task 90% more efficient than other platforms (and we're here to help you every step of the way).

✓ Create New Descriptions

Built-in ProStore® advanced tools make this task 90% more efficient than other platforms (and we're here to help you every step of the way).

✓ Use High-Quality Images

Built-in ProStore® advanced tools make this task 90% more efficient than other platforms (and we're here to help you every step of the way).

✓ Replace Image ALT tags

Built-in ProStore® advanced tools make this task 90% more efficient than other platforms (and we're here to help you every step of the way).

✓ Complete All Attributes

Built-in ProStore® advanced tools make this task 90% more efficient than other platforms (and we're here to help you every step of the way).

✓ Leverage Product Reviews

Built-in ProStore® advanced tools make this task 90% more efficient than other platforms (and we're here to help you every step of the way).

✓ Questions and Answers

Built-in ProStore® advanced tools make this task 90% more efficient than other platforms (and we're here to help you every step of the way).

Why Other Platforms Fail at AI

If you’re not on ProStore®, getting all of your product listings ready for AI search is going to take a long time, and require a lot of effort on your part. You’re effectively going to have to completely rebuild every single one of your products from scratch, and other platforms do not have any bulk processing or AI productivity tools to help you with this.