Unrivalled Support, Unstoppable Growth
Decades of experience from Unify Digital Ltd, right from the word go!
By partnering with the ProStore® team, your business gains access to expert support that far exceeds that offered by any other platform. Instead of having to navigate confusing and tedious help forums to get answers, or being forced to wait weeks for generic Chat Bot responses, ProStore® gives you a team of specialists who totally understand your platform, and your business needs.
This level of premium, personal support not only resolves issues faster, but also furnishes your business with proactive strategic guidance, ensuring that your retail operations always run smoothly, and that you have a stable and reliable foundation for growth.
Meet Your New Expert Co-Workers
Your Account Director
Every one of our customers is looked after personally by our CEO Mike Day. Mike brings 40 years of IT and 20 years of online retailing experience, and he's as focused on scaling your business as you are.
Customer Experience Advisors
We focus on creating positive experiences and journeys for your customers across all touchpoints.
E-commerce Strategy Advisors
We focus on day-to-day operational efficiencies and business performance metrics and strategies.
Business and Data Analysts
We analyse data to identify trends and opportunities, and provide insights into strategic decision making.
Digital Marketing Advisors
We focus on all online marketing efforts, such as AEO, SEO, PPC, email marketing, social media, and content strategy.
AEO / SEO Strategy Advisors
We focus on optimising all content and structure to improve AI search, organic search, and overall online visibility.
Pay-Per-Click (PPC) Advisors
We focus on paid advertising campaigns across platforms such as Google Ads and all relevant social media.
Online / Social Media Advisors
We focus on your brand's social media presence, creating engaging content, and building your brand community.
Site Data and Content Advisors
We focus on product descriptions, blog posts, marketing materials, and general website content / copy.
Merchandising Advisors
We focus on the presentation and promotion of products online, including categorisations, visual merchandising, and product upsells / cross sells.
Full-Stack Software Developers
We focus on maintaining your entire Ecommerce environment and underlying systems, ensuring robust functionality, security, and performance.
Systems Administrators
We focus on your technical infrastructure, networks, servers, databases etc, ensuring the smooth operation and security of all digital systems.
Ops / Warehousing Advisors
We focus on all day-to-day retail operational efficiencies, including warehouse management, order fulfilment, logistics, shipping etc.
Our 10 Metrics For Solid Business Growth
Partnering with us will give you a truly holistic view of your business performance. This turns generating business growth into a strategy, not a guessing game. We will continually monitor these 10 KPIs for you so that, as a team, we can quickly formulate what our next move should be, and fine tune as necessary based on real numbers.
We use real data and solid analytics to outsmart your competition at every turn.
1. Conversion Rate
What it is: The percentage of your site visitors that complete a purchase.
Why it's important: This is one of the most fundamental indicators of your overall business effectiveness. A high volume of traffic is meaningless if visitors don't buy anything. Improving your conversion rate is often the fastest way to increase revenue without spending more on advertising. It tells us how well your product selection, pricing, and checkout process are all performing.
Our Formula: (Number of Sales / Number of Site Visitors) x 100
2. Customer Acquisition Cost
What it is: The total average cost to acquire one new paying customer.
Why it's important: CAC is vital for understanding the profitability and sustainability of your business. If it costs you £50 to acquire a customer who only spends £40, your business model is not sustainable. Tracking CAC helps you determine the effectiveness of different marketing channels and ensures you are not overspending to gain new customers.
Our Formula: Total Marketing & Sales Spend / Number of New Customers Acquired
3. Customer Lifetime Value
What it is: The total amount of revenue a single customer is predicted to generate over the entire duration of their relationship with your business.
Why it's important: CLV shifts your focus from a single transaction to the long-term health of your business. It helps you understand the true value of retaining customers. When you know your CLV, you can make smarter decisions about how much to spend on acquiring new customers (your CAC should always be lower than your CLV). A rising CLV indicates that your products and customer experience are fostering loyalty.
Our Formula: Average Order Value x Average Purchase Frequency Rate x Average Customer Lifespan
4. Average Order Value
What it is: The average amount of money each customer spends per transaction.
Why it's important: Increasing your AOV is a powerful way to boost revenue without needing to find new customers. It indicates the effectiveness of your upselling, cross-selling, and product bundling strategies. If your AOV is increasing, it means customers are finding more value in each purchase.
Our Formula: Total Revenue / Number of Orders
5. Cart Abandonment Rate
What it is: The percentage of shoppers who add items to their cart but leave without completing the purchase.
Why it's important: A high cart abandonment rate often indicates friction in the checkout process. ProStore® has one of the best converting checkouts available, but hidden problems can still arise, such as unsatisfactory shipping costs, or a lack of trusted payment options. Reducing this rate can lead to a significant and immediate increase in sales.
Our Formula: 1 - (Completed Purchases / Carts Created) x 100
6. Website Traffic and Source
What it is: The total number of visitors to your site, and the channels they came from.
Why it's important: Your business can't make sales without visitors. Monitoring traffic helps us gauge your brand awareness and the reach of your marketing efforts. Understanding the source of your traffic is even more crucial, as it tells you which marketing channels are most effective at attracting potential customers.
Our Formula: Google Analytics
7. Customer Retention Rate
What it is: The percentage of existing customers who continue to buy from you over a specific period.
Why it's important: It is almost always cheaper to retain an existing customer than to acquire a new one. A high retention rate is a strong indicator of customer satisfaction and brand loyalty. It means your products and experience are compelling enough to bring people back, which is essential for sustainable growth and a healthy Customer Lifetime Value.
Our Formula: ((Number of Customers at End of Period - Number of New Customers) / Number of Customers at Start of Period) x 100
8. Inventory Turnover
What it is: The measure of how many times your inventory is sold and re-stocked over a specific period.
Why it's important: This metric is crucial for operational efficiency and cash flow management. A low turnover rate means you're holding onto stock for too long, tying up capital and increasing storage costs. A very high rate might mean you're understocking and missing out on sales. Finding the right balance ensures your money is working for you, not sitting on a shelf.
Our Formula: Cost of Goods Sold / Average Inventory
9. Return on Advertising Spend
What it is: The amount of revenue generated for every pound spent on advertising.
Why it's important: ROAS is a critical metric for evaluating the performance of your advertising campaigns. It provides a clear, direct link between your ad budget and the revenue it generates. Unlike CAC, which looks at all marketing costs, ROAS is specific to ad campaigns, helping you optimise your bidding strategies and creative content for maximum profitability.
Our Formula: Revenue from Ad Campaign / Cost of Ad Campaign
10. Gross Profit Margin
What it is: The percentage of revenue that is left after all expenses (cost of goods sold, shipping, marketing, salaries, etc.) have been deducted.
Why it's important: Revenue is vanity, profit is sanity. It's easy to get caught up in growing sales figures, but if your business isn't profitable, it can't survive. Monitoring your profit margin ensures that your pricing, operational costs, and marketing spend are all aligned to create a financially healthy and sustainable business. It is the ultimate measure of your business's success.
Our Formula: ((Revenue - Cost of Goods Sold) / Revenue) x 100