The Freedom To Innovate
How our business model shot Lewis Hamilton to Formula One fame.
The inspiration for ProStore® comes from something that has worked successfully for several decades within motorsport. It’s called “Arrive And Drive” and it has given us such big names as Lewis Hamilton, Michael Schumacher, Max Verstappen, Sebastian Vettel, Ayrton Senna and Alain Prost. It even gave us Jim Clark and Sir Jackie Stewart back in the day. In fact, virtually every successful racing driver, in practically every motorsport discipline, owes their success to “Arrive And Drive”.
The principle is simple. There is always an established path that you need to follow if you want to be, for example, a Formula One racing driver. There are no short cuts. Nobody goes straight in at the top and lands a drive with Ferrari. Everyone has to start with karting. This is a great way of honing your driving skills using a machine that is cheap to buy and easy to maintain yourself. Because of its simplicity, many drivers happily remain karting for their entire racing careers.
However, some aspire to greater things. They want to move up the ranks and see if they have what it takes to go all the way. This means moving up to the next racing category, such as GP3 or Formula 2, and this where vehicle technology suddenly takes a massive leap forward, and major obstacles start to appear. Obstacles such as time, cost, technical expertise, and the need for immediate and consistent competitiveness. When moving to the next stage, being ambitious, and a great driver, is not enough.
This is exactly the same for online retailing. Karting represents standard Shopify, and Formula One represents Shopify Plus. Just like Formula One, nobody goes straight in at the top.
Introducing “Arrive And Drive”, which massively enhances progression by giving drivers access to a highly competitive, race-proven car that would normally be completely out of reach.
These cars are bang up to date, race-ready, and set up for top level competition. They have undergone extensive development, testing, and optimisation, and they have the full backup of a professional race team that offers driver coaching, preparation, maintenance, and trackside support.
Drivers are then free of all car related burdens, and can dedicate their valuable time and resources to driver training, race strategy, logistics etc.
For decades, “Arrive And Drive” has been the established route for drivers who prioritise immediate competitiveness, time efficiency, access to professional support, and predictable costs. At most club events, over 50% of drivers are utilising “Arrive and Drive” to streamline their progression.
This is exactly the same as ProStore®. Instead of providing a car, we provide a cost-effective, race-ready ecommerce platform that would normally be completely unattainable, and instead of a pit crew, we provide expert business and Ecommerce support instead.
ProStore® is Arrive and Drive for Ecommerce
ProStore® offers the aspiring online retailer exactly what Arrive And Drive offers the aspiring racing driver.
The fully unified, fully supported, race-ready ecommerce solution that’s purpose-built for business growth.
